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We are Voxter

Our Story

It all started before there was even a company on paper.
Rafael Medeiros, founder of Voxter
Rafael Medeiros, Founder
2012

When Rafael Medeiros opened his first vehicle tracking company, it was already clear there was room to do better. A manager by experience and restless by nature, Rafael went deep into the market, found the gaps and decided to change the game: leave B2C behind and build B2B solutions made for tracking companies.

2018

He sold the vehicle tracking company and founded Voxter in May, with a plain purpose: to be the telecom broker that delivers connectivity and technology made to measure for the tracking ecosystem.

2019

From day one we bet on smart, multi-carrier connectivity. That year Voxter was the first to bring Algar into the vehicle tracking market; a solution still in our portfolio today.

When we saw that third-party platforms were holding our customers back, we built our own technology base:

Management Platform

LARA, our platform for managing connectivity and trackers, built to simplify the operation and give real control.

Tracking Platform

White-label, sturdy and customisable, ready for whoever needs reliable software carrying their own brand.

Apps

For LARA and for the Platform, putting the solution in the palm of your hand, quickly and simply.

Device Line

We started with the VXT-01 (2G) and moved on to the 4G models, with the J16 line, widening performance and coverage.

Timeline

41 milestones, from May 2018 to today.

2018
Voxter Telecom is born
Founding · May 2018

Voxter Telecom is born

Founded by Rafael Medeiros after six years running a vehicle tracking company, Voxter started out as a Telecom Broker.

Telecommunications
Day One · First steps

Telecommunications

Voxter begins operating as a Telecom Broker, simplifying the search, negotiation and contracting of telecom services, and offering a portfolio from several suppliers in one place.

The Trade Center building, Icaraí
Head office · Icaraí, Niterói - RJ

Trade Center

Our first office: a commercial room in the Trade Center (Rua Cel. Moreira Cesar, now Rua Ator Paulo Gustavo), which held our multi-role team of five.

2019
The First Ones
A first · The first team

The First Ones

Before there were more than 40 of us, there was 1, then 2, then 3. This photo marks the start of everything. The first Voxterians: Enzo Fiuza (Support), Junior Andrade (Operations and Support), Aline Vinhaes (Sales), Marcelle Medeiros (Co-founder/Finance) and Rafael Medeiros (Founder/CEO).

New Identity
Identity · Rebranding #01

New Identity

We adopted a new mark, an arrow pointing forward that also hints at the V in our name, with a more sober typeface and the name set in lower case.

Multi-carrier
Innovation · January 2019

Multi-carrier

We brought Algar’s multi-carrier solution into the vehicle tracking market. We were the first to try solutions of this kind back in 2018, and in January 2019 we made Algar’s validated solution available to our sector.

LARA launches
Our own system · Transparency and control

LARA launches

To improve our partners’ experience we built our own connectivity management platform, with more control and more transparency, and stopped using third-party platforms.

The building at Rua Gavião Peixoto, 80
Head office · Icaraí, Niterói - RJ

Rua Gavião Peixoto, 80

We moved to two connected commercial rooms at Rua Gavião Peixoto, 80. The team was starting to grow, and so was demand.

2020
New Identity
Identity · Rebranding #02

New Identity

We added curves and softened the colours, for more fluidity and a more modern feel, following where the technology market was going.

Pandemic
Pandemic · Resilience

Pandemic

We came through the COVID-19 pandemic together. We moved the operation to working from home and crossed the period with no layoffs, no losses in the team and no drop in revenue.

The building at Rua Gavião Peixoto, 71
Head office · Icaraí, Niterói - RJ

Rua Gavião Peixoto, 71

Another move, to a mezzanine floor with several rooms at Rua Gavião Peixoto, 71. The team was already at least a dozen people, and the departments started to take shape: Logistics, Operations, Support, Sales, Finance.

2021
Tracking Platform
New sector · Software

Tracking Platform

We launched our white-label Platform for vehicle tracking companies, so they could offer customised solutions under their own brand at an affordable price.

Localizador Sat
Launch · App

Localizador Sat

Alongside the Voxter Tracking Platform we launched the Localizador Sat app, built for our customers’ customers, with real-time monitoring tools.

Trackers
New sector · Hardware

Trackers

We entered the hardware supply market, starting with the EV02 and TK311 tracker models, both 2G only and widely used in the market.

2022
The VXT01 launches
A first · Hardware

The VXT01 launches

We launched the VXT-01: a 2G tracker under Voxter’s own brand. A low-cost device, very well received in the market.

Voxter Brasil
Growth · Name update

Voxter Brasil

As the portfolio widened beyond M2M SIM cards, Voxter took on the name Voxter Brasil in place of Voxter Telecom.

The building at Rua Roberto Silveira, 488
Head office · Icaraí, Niterói - RJ

Rua Roberto Silveira, 488

We were already around 20 people on staff. We moved to two floors given over entirely to Voxter’s operation, at Rua Roberto Silveira, 488.

2023
5 Years of Voxter
A first · Voxter’s anniversary

5 Years of Voxter

Already the largest in Rio and one of the largest in Brazil, we celebrated five years of Voxter on a rising curve. To mark it, we held a party with friends, family and the team.

The J16 launches
4G portfolio · New hardware

The J16 launches

We ended supply of the VXT-01 (2G) and launched the Voxter J16 Original (2G/4G), the best-selling tracker in Brazil, with the quality, the warranty and the specialist support only Voxter gives.

The building at Rua Miguel de Frias, 77, our current head office
Head office · Icaraí, Niterói - RJ

Rua Miguel de Frias, 77

We passed 40 people on staff and moved to a set of rooms of our own, at Rua Miguel de Frias, 77. We have been here ever since.

2024
Team
Growth · 30+ people

Team

The more we grow, the more we need capable people wearing the Voxter shirt. There are more than 30 of us now.

Emnify
New · Connectivity

Emnify

We added the virtual carrier Emnify to our connectivity portfolio, once again getting ahead to offer technology for the tracking market, with international coverage and Claro priority.

ICT Event
Event · Trade fair

ICT Event

We sent part of the team to the ICT Event (later renamed Tag Map). Held in São Paulo, it brought talks and dozens of names from the security and vehicle tracking sector, around the theme "The Future of Tracking Technologies".

2025
Team
Growth · 40+ people

Team

Growth picked up speed. There are more than 40 of us on the Voxter team now.

New J16 Original
Launch · Hardware

New J16 Original

We updated the hardware and firmware of our J16 Original, now with a Quectel GNSS module, which gives greater accuracy by reading several satellites at once and triangulating with the telecom towers. It also brought steadier use with multi-carrier SIM cards, and was already able to work with Sentinela, launched later on.

FPV Rio
Event · Trade fair

FPV Rio

We took part in the Rio edition of the Feira de Proteção Veicular (FPV), in our own backyard. The event gathered players from the security and vehicle tracking market at Marina da Glória.

LARA App
Launch · App

LARA App

We launched the LARA app: your management, simplified and in the palm of your hand. Data sharing, activating and deactivating lines, reports, dashboard. Quick and easy.

Mapper 6.0
Launch · Software

Mapper 6.0

A major overhaul reached our Tracking Platform. We reorganised the menus, the map and the dashboard, improving the experience for you and for your customers.

Localizador Sat 2.0
Launch · App

Localizador Sat 2.0

We reworked the design and the user experience with the new Localizador. Far more intuitive, quick and responsive: proof that design is not only form, but function.

Three phones side by side, each running a differently branded tracking app
Launch · App

Custom Apps

We launched the "Custom Apps" plans, so our partner customers can have an app based on Localizador Sat, but carrying their own name and visual identity.

EXPOSEC
Event · Trade fair

EXPOSEC

We made our debut at EXPOSEC (São Paulo - SP), the largest security fair in Latin America, where the biggest players in the security market meet every year to show the market what they have.

New J16 Line
Announcement · Hardware

New J16 Line

During EXPOSEC 2025 we announced the new J16 Line, with a range of vehicle trackers: the J16 Mag (magnetic), the J16 Easy (OBD) and the J16 Plus (more connections).

Sentinela
Launch · Software

Sentinela

First again. We launched Sentinela, online software integrated with LARA that lets you monitor your Voxter J16 trackers (2025 onwards), collecting information on each device and letting you send commands and settings passively, even if the tracker has been tampered with or had its SIM card changed.

New J16 Plus
Launch · Hardware

New J16 Plus

We launched the J16 Plus, the tracker that follows on from the J16 Original, compatible with iButton, RFID, buzzer and contact sensors. More connections, more room for your operation.

2026
The Voxter team together at the EXPOSEC booth
Event · Trade fair

Second time at EXPOSEC

Our second showing at EXPOSEC, with record sales against the year before.

Logos of Queclink, Tracker King, Jimi IoT and Real Tracker
New · Hardware

Multi-brand Portfolio

We opened the hardware portfolio to other makers, such as Queclink, Jimi IoT, Real Tracker, Tracker King and others.

Three tags from the VXT Tags line held in a palm
Launch · Hardware

VXT Tags

We launched the "VXT Tags" line, with a range of BLE tag options. Launched at EXPOSEC 2026, in June.

Two dashcams from the portfolio, one of them an Intelbras
New · Hardware

Dashcams

We added dashcams to our hardware portfolio: Intelbras, Hikvision and Tracker King.

The Voxter service desk screen, showing the conversation queue
Launch · Software

Voxter Customer Service System

We launched the Voxter Customer Service System, integrated with the Tracking Platform, with AI agents and several channels.

The tracking platform video hub, with three live cameras
New · Software

Video telematics

We added video telematics support to the Tracking Platform, both on the web and in the app.

App: Voxter Control
Launch · App

App: Voxter Control

We launched Voxter Control, the version of Localizador Sat made for managing your tracking company, with a full dashboard, easier records, supply management and more.

2026
still open
Mission

To supply quality in technology to protect assets and drive businesses across Brazil.

Vision

To be the leading reference in quality for tracking companies: the most trusted technology partner in Brazil and the base that drives safety and enterprise in the sector.

Values

We deliver quality in every detail, from the service to the product. We innovate continuously, we build trust and lasting partnerships, we put people at the centre to create opportunity and a living, and we keep a working atmosphere that is positive, safe and inclusive.

0 Tracking companies
0 Assets tracked
0 Active municipalities
0 Professionals

Our Leadership

As Voxter grew, the time came to scale the operation and share the leadership.

Rafael Medeiros began putting together a team of directors to strengthen each front of the business: Marcelle Medeiros, his wife, came in to run finance and administration; Luis Filipe took on the development team; Junior Andrade took operations and technical; Roberto Simas came to scale sales and revenue; and Thiago Bragança brought the branding, marketing and communications view.

Together they built a plural leadership with teams that hold up Voxter’s growth: each one at their best, all heading the same way.

From left to right: Luis Filipe, Roberto Simas, Junior Andrade, Rafael Medeiros, Marcelle Medeiros and Thiago Bragança
From left to right: Luis Filipe, Roberto Simas, Junior Andrade, Rafael Medeiros, Marcelle Medeiros and Thiago Bragança.

Organizational structure

Five fronts, each with its own director and dedicated teams.

Administration

Director

Rafael Medeiros

CEO
  • General Management
  • Corporate and Business Strategy
  • People and Human Resources
  • Finance (payables, receivables and treasury)
  • Procurement and Facilities (physical infrastructure)
  • Legal and Compliance
  • Accounting and Controllership
  • Well-being

Communication & Marketing

Director

Thiago Bragança

CMO
  • Marketing (digital, paid media and campaigns)
  • Corporate Communication and Public Relations
  • Graphic Design and Brand Creation
  • Web Design (creation and management)
  • Audiovisual
  • UI / UX Projects (interface and user experience)
  • Product Management (alignment with the business)
  • Customer Relations and Ombudsman
  • Research
  • Events

Information Technology

Director

Luis Filipe

CTO
  • Development (software engineering)
  • Infrastructure (networks, servers and cloud)
  • Information Security
  • Internal Support (help desk)

Sales

Director

Roberto Simas

CRO
  • Pricing
  • Pre-Sales
  • Sales
  • Revenue

Support and Operations

Director

Junior Andrade

COO
  • Vendor and Contract Management
  • Customer Service (customer care and technical support)
  • Lab and Technical Assistance
  • Deployment and Setup
  • Logistics

Image Gallery

Part of the Voxter team at EXPOSEC Part of the Voxter team at EXPOSEC Part of the Voxter team at EXPOSEC Part of the Voxter team at EXPOSEC Our stand at EXPOSEC Our stand at EXPOSEC Part of the Voxter team at FPV Rio Part of the Voxter team at FPV Rio End-of-year party 2024/2025 End-of-year party 2024/2025 Voxter head office building, in Niterói, Brazil. Voxter head office building, in Niterói, Brazil.